Update on 3/23/2012: Instructions on how to cross-submit you app have been updated in this post.
In early July, we announced an update to App Hub that opens submission of existing Windows Phone apps to nineteen new countries/regions! The 19 new markets are: Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden, and Taiwan.
If your app was published ‘worldwide’ before early July, it will not appear in these new markets unless you cross-submit it (it will only appear in the earlier 16 markets). Make sure you get the widest audience for your app by cross-submitting it.
Cross-submission is free, and enables your apps to be purchased or downloaded by local users as soon as these new markets are opened to consumers. Our merchandizing team will also look to these early cross-submissions when we begin recommending apps in these new markets. During this early phase of merchandizing, localization is not required so you can cross-submit the English version of your apps now. Here's how:
We will begin choosing apps to feature in these new markets soon, so cross-submit your apps today to improve your chances!
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